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D2C2025StorefrontPerformanceCRO
Kern
Kern is a fashion-led commerce build focused on product storytelling, faster product discovery, and conversion momentum.
The brief
The previous storefront looked polished but underperformed due to slow interactions and shallow category navigation.
The team needed a scalable merchandising system they could run without engineering bottlenecks.
What we built
We redesigned collection architecture, optimized interactions, and rebuilt product pages for clearer hierarchy and faster add-to-cart pathways.
A lightweight CMS layer now supports campaign drops and editorial updates without deployment dependencies.
StorefrontPerformanceCRO
+27%
average order value
+41%
add-to-cart rate
1.7s
median page render
Next project
Next -> Flow